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Los Angeles, March 10,
2008
Demfis Fyssicopulos manned three grandMA full size and one grandMA
light to control an extensive array of lights in the
Mercedes-Benz/Maybach booth at the 2008 North American International
Auto Show (NAIAS) in Detroit. A.C.T Lighting is the exclusive
distributor of the grandMA in North America.
Fyssicopulos teamed with lighting designers Richard Profe and Alex
Orkisch of TLD Planungsgruppe GmbH Stuttgart to create a cutting-edge
lighting solution for the luxury automaker’s booth at the
show.
NAIAS was open to the public January 19-27.
“Imagine the challenge the designing team had when designing
an a
environment of close to 350 moving lights and several dozen
conventional units where the entire lighting rig is hidden behind a
roof system where the beams focus through strategically placed openings
in the canvas helping create the elite, clean, and pristine feel that
Mercedes Benz is known for” says Fyssicopulos.
“The programming of the booth was done on three grandMA
fullsize
and one grandMA light. Two consoles where at FOH, and the other two
consoles, along with the laptops running OnPC, where used as
“Mobile Stations” for focusing purposes and the
press
event,” he explains. “The booth runs on SMPTE time
code
generated by the 14-minute video loop played on the main LED screen at
the center of the booth. The lighting complemented the video to create
the desired feel and environment” as it marked the world
premieres of the GLK Vision, the SLK convertible’s facelift
and
the US premiere of the SLR Roadster and chronicled the
brand’s
distinguished history.
TLD devised a unique modular roof system in which almost 350 Martin
moving lights and numerous tungsten fixtures were installed virtual
invisibly. By using moving lights the grandMAs could control the
overall intensity of the booth, as well as implement very specific
elements of the show through color changes and effects. The light show
was triggered frame by frame to the LED wall and innumerable Barco
O-Lite LED elements, which were integrated in the structure of the
lamella expanding the LED wall around the viewer. Shifting color-moods
and effects on the lamella changed the spatial perception for the
visitor constantly and transferred the content of the video onto the
architectural elements of the booth.
The networked grandMA systems controlled 231 Martin Mac 2000 Washes and
39 Martin Mac 2000 Performances, the latter with custom gobos to match
the video content, which showcased the structure of the lamella. In
addition, the grandMAs controlled 35 Martin Mac 700 Washes, 12 Martin
Mac 250 Washes, 31 Martin Mac 600 NTs, 20 VARI*LITE 3500 Washes, six
VARI*LITE 3500 Spots and 33 ETC CE Source Four 750w PARs. These
fixtures were used to highlight the cars and exhibits and create
ambient lighting for the whole booth. To integrate the lamella with the
production and give it enhanced three-dimensionality, its interior
lighting was also controllable: 700 dimmable linear fluorescent
luminaires were installed in the separate layers of the lamella.
"Demfis is one of the most talented grandMA programmers around, and he
will really make use of the grandMA’s feature-set. I am
certain
that he helped the designers at TLD more than just fulfill their
vision," commented A.C.T Lighting President and CEO Bob Gordon.
Working with Fyssicopulos on the grandMA programming for the
Mercedes-Benz booth was TLD’s Dietmar Rauh.
MA Lighting is
exclusively distributed by A.C.T Lighting.
A leading importer and distributor of lighting products, A.C.T
Lighting, Inc. strives to identify future trends and cutting-edge
products, and stock, sell and support their inventory. The company
provides superior customer service and value for money to all of its
clients.
For more information call 818-707-0884.
Copyright © ACT Lighting 2009. All rights reserved.
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